Data Capture on a Small Business Website

With any small business website project there should be a clear set of objectives in place. In most cases one of these will involve driving your visitors to interact with you in some way. It is at this point you have an opportunity to capture some valuable visitor data.

An important part of the website design project will be to encourage the visitor to communicate or interact.

This may be achieved by:

  Filtering the visitors through the site towards a ‘call to action’

  Providing contact forms in addition to contact email addresses

  Setting up various data capture points to present contact options:

  Sign Up boxes

  Call Back boxes

  Web Forms

  Mailing List boxes

  Joining Forms