Small Business Specialists

Website Copywriting for Small Business

Small Business Website Design in the Peterborough Area

Writing the content for a website might sound like a quick and easy job however it is not good enough to just regurgitate your corporate brochure onto your website. Copy must be original and written specifically for the website to rank well in the search engines.

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Why Use Us ?

As a marketing company and a website designer we give more to your website project than just a piece
of graphic design

Writing effective copy for a website can be the key to its overall success. It should be given just as much thought as the website design that it will appear in.

The main differences for website copywriting are:

Online visitors read websites in a different way to printed materials:
They are in a hurry so there is less time to hook a visitor
Most visitors on a site to searching for specific information
Visitors will not read every word but will scan through a page
If there are too many words on a page a visitor will tend to move on
Visitors look for known indicators - such as underlined text for links

The need to consider the items that influence Search Engine success:
Keywords and Key Phrases must be selected very carefully
The location & context of a keywords upon the page
Consideration given to the keyword density on the page
Hidden Meta-Tags to be written as well the visible body copy
The use of links on keywords to have an effect on keyword ranking

The ability to correctly use the context of the copy:
Informative content to draw in visitors and build trust
Lists, Bullets and Numbered Points to keep interest
Proper use of grammar & tense to personalise the copy
‘Extra Content’ that can be used to capture visitor details
Copy to draw visitors to a call to action