Uppingham Town Council asked Qi to tender for a new project to provide a ‘one stop shop’ for Uppingham with equal appeal to the community and visitors to the town. The new site was to contain a ‘at a glance’ listings of events and promotions the town as well as listings of businesses, community groups and retailers. The content was to ge generated by the council but also the community on an ongoing basis.visit website
After being sucessful in the tender process Qi set about creating modern portal website that was able to display a wide range of content types simply and intuitively on devices big and small. The newly designed branding featured strongly throughout and was augmented with the creation of bespoke icons and web graphics. A Heritage Trail section was created with an interactive map that could be referenced in advance or used by visitors actively on the route.
Probably the biggest challenge for us as a Town Council was articulating what we were looking to achieve. Right from the outset as we started to pull together quotes and listen to what a number of companies had to offer, it became clear Qi Marketing were excellent at listening and replaying to us how this might look in reality. After a few phone calls and face to face meetings we were given our first look at the website – we asked for ‘visually arresting’ and that’s what we got, the feedback has been so positive and overwhelming!