Essentials To Consider In Your Website Design Brief

When clients provide a detailed brief, we streamline the entire process of fact finding and coming up with a siutable web design proposal and quote. It’s a win-win and tends to ensure that you get your website build quicker.

Breaking Down the Essentials: 8 Sections for an Exceptional Brief

1. Client Information: Unveiling the Essence of Your Business

To kickstart the process, we delve into understanding your business. Questions like the size of your company, the products or services you offer, and your company’s history lay the groundwork. Additionally, if we can meet face-to-face or by an online meeting, it will help us gauge your personality and company values, setting the tone for the project.

2. Project Description: Defining Goals for Redefining Your Website

Clearly outlining your website’s goals and objectives is paramount. Knowing what you want to achieve, the issues you’re addressing, and the metrics for success allows us to tailor design choices to align with your objectives.

3. Target Audience: Designing for the Right Eyes

Identifying your target audience and their demographics shapes the design of your website. We might wish to imagine a customer profile, considering age, race, gender, and behavioural patterns enables us to make design choices that will resonate with your audience.

4. Competition: Learning from Others to Stand Out

Analysing your key competitors provides insights into their strengths, weaknesses, and market positioning. This knowledge empowers you to learn from their successes and mistakes, guiding our website design strategy. We always want a list of your key competitors so we can examine their websites to look for strengths and weaknesses.

5. Deliverables: Your Unique Requirements, Prioritised

Every client has distinct needs, and we encourage you to list them in order of preference. This ensures clarity in prioritising and executing your website project.

6. Tone, Imagery, and Messaging: Crafting a Consistent Brand Experience

Effective communication hinges on the correct tone. Aligning your website’s tone with your brand’s real-world image creates a seamless experience. Considerations for colours, imagery, and representation play a pivotal role in engaging potential customers.

7. Timeline and Budget: Setting Realistic Expectations

Establishing firm timelines and realistic budgets is crucial. Knowing when you want your website completed and understanding the financial investment required fosters a transparent and trusting client-designer relationship.

8. Ultimate Goals and Metrics: Defining Success from the Start

Identifying key metrics for project success at the outset enables us to make informed design choices. The result? An enhanced user experience, driving more enquiries and sales.

Conclusion: A Comprehensive Brief for Seamless Collaboration

Crafting an exhaustive website brief might seem time-consuming, but the pay-off is often worth it. It saves time, reduces stress, and cements a strong collaboration between you and our design team. Your brief doesn’t need to be a work of art, but it should provide enough information for us to craft the best possible website build proposal for you.

For over 15 years Qi Marketing & our brand Website Design Peterborough have been providing high quality, professionally designed web development to businesses in and around Peterborough. We offer free, no obligation web build quotes.

So, if you’re looking for an expert web developer, with years of experience in business analysis, marketing, copywriting and graphic design – you should Get in Touch.