BUSINESS WEBSITE DESIGN

It sounds obvious but like any element of your business, building a website will require planning, defining objectives and setting goals.

We help you to clarify the fundamentals, such as:

• What are your business objectives
• Who your Target Audience is
• What Appeals to your Target Audience
• What differentiates you from your competition

Do you have the time, resources and skills required to sit down and create content for your website? We often find that clients do not. Writing web content might sound like a quick and easy job however as anyone who attempts it knows well, it takes time and skill to explain a business message, to simplify the information so that it stands out on the web. For many clients we’ll take care of the content and copy so it is original, informative and written specifically for the website, and to rank well in search engines.

Are you looking to invest in your website to attract new customers and prospects? Putting your website in front of users through search engines is called Search Engine Optimisation (SEO). We start 99% of our website projects with an SEO first approach. When done well, SEO is a process that combines:

• RESEARCH – We’ll look at your market place, specifically to identify keywords and phrases that your customers are using
• CONTENT – We’ll making sure your chosen keywords are used in the right places on the page & behind the scenes
• LINKING – We’ll notify key internet sources of your new website so they’ll know you exist, and help you to get incoming links to increase your online credibility

Is your business unique? Most are, so are best represented with a unique design. We create bespoke themes and brand designs to portray your organisation in its own unique way. Utilising the latest content management systems in WordPress we craft layouts and motifs that will bring together your content to capture your ethos using bespoke graphics, supplied media, stock or AI images. We’ll add design features, integrations, cutting edge transitions, features and effects. We then test and improve until you are happy that you have a stunning new website.

The design is signed off, so we set a launch date… but its not time to relax just yet. In order for your website to really make its mark there are a number of further steps required. Not all ‘web designers’ go this far, but we do. These steps ensure that all new websites produced by Qi/WDP have the best possible foundations for a prosperous existence.

• HOSTING – Optimised UK based Web Hosting (always included)
• SUBMISSIONS – Search engines (inc Google) sent sitemaps
• STATS – Web Stats and reports are set up to monitor visitors
• LINKS – Advice is provided on how to create incoming links
• SECURITY – Uptime monitoring and firewalls are installed
• BACK UPS – On site and off site daily back up routines initiated
• TRAINING – Training delivered on site or online as required
• MAINTENANCE – Software updates and responsive support